BOOTVSMAX• Today (Normalized)

BOOT vs MAX (Boot Barn Holdings Inc. vs MediaAlpha Inc.)

Showing Closing Date Range from Oct 8 to Oct 9, 2026.

Normalized cumulative comparison anchored at 0.00% baseline to illustrate pure alpha, return divergence, and market momentum.

WEEKEND • MARKETS CLOSED US Eastern Time (ET)

Weekend Market Recess

5:18 AM ET
2026-10-10

US markets are closed for the weekend. Displaying the most recent finalized trading session. Next regular session opens Monday at 9:30 AM ET.

Today's Alpha Margin

BOOT leads by +4.17% Alpha Spread Today

BOOT is trading at -1.35% while MAX is at -5.52% .

BOOT (-1.35%) MAX (-5.52%)
Dominance Spread4.17% Spread
Card 1 • Session Start 9:30 AM ET OPEN

Started At

Official opening auction price

BOOT
Gap: -0.03 (-0.02%)
$121.57
MAX
Gap: +0.00 (0.00%)
$10.68
Baseline Prior Closes $121.60 vs $10.68
Card 2 • Execution OFFICIAL CLOSE

Closed At

Finalized regular session close

BOOT
Settled close
$119.96
MAX
Settled close
$10.09
Verified Snapshot5:18 AM ET
Card 3 • Net Move BOOT LEADING

Gained / Lost Today

Net return against previous session close

BOOT
$-1.64
-1.35%
MAX
$-0.59
-5.52%
Performance Lead +4.17% Advantage

Today's Trading Range Position

Where each asset is currently trading relative to its Day Low and Day High

BOOT $119.96 (34% of range)
Low: $118.79High: $122.28
MAX $10.09 (10% of range)
Low: $9.99High: $11.02

Session Liquidity & Volume

Trading activity, share volume, and estimated dollar liquidity

BOOT Liquidity
Share Volume
466.3K
Est. Dollar Volume
$55.94M
MAX Liquidity
Share Volume
1.00M
Est. Dollar Volume
$10.12M

Session Ledger Comparison

Direct side-by-side breakdown of today's key auction and price metrics

MetricBOOTMAXHead-to-Head Advantage
Today's Return-1.35% -5.52% BOOT +4.17%
Net Dollar Move$-1.64$-0.59MAX higher move
Open Price$121.57$10.68 Gap: -0.02% vs 0.00%
Day High$122.28$11.02Session peaks
Day Low$118.79$9.99Session troughs
Intraday Spread$3.49$1.03High/Low spread
Share Volume466.3K1.00MMAX more active
Est. Dollar Volume$55.94M$10.12MBOOT higher liquidity
Multi-Day Trajectory Charts•Interactive Historical Comparison

Explore BOOT vs MAX Over Extended Timeframes

Today's session isolates intraday momentum. Switch to normalized multi-day timeframes to analyze historical correlations, cumulative returns, and divergence charts.